Blog entries

New Rules for Lead Generation #11

backup — Sun, 20 Jun 2010 05:00:00 +0100

Links are #1 Some say that in-bound links are the most important criteria for web site ranking. The search engines look at a link from another web site to your web site as a vote of confidence for your site. The more links the better. All web sites are not the same. The search engines also consider which web sites are going you the links? Links from a website that ranks high with the search engines will have more value than links from a web site does not rank as high. How to build links. We...

New Rules for Lead Generation #10

backup — Tue, 15 Jun 2010 05:00:00 +0100

Active Our doctor tells us to be active and the search engines want your web site to do the same thing. If a web site does not have new fresh content then the search engines assume nothing new is happening there and it can’t be that interesting compared to web sites that post new content. Management Posting new content is a real problem if the web site is built in old technology like html because you need a techie to post it. That takes time and money and who has any of either to spare. Als...

New Rules for Lead Generation #9

Mon, 07 Jun 2010 05:00:00 +0100

In the beginning... The older your web address the better for search. (I’m glad someone likes old!) This doesn’t mean a new one won’t do well but an old one is very good to have. Traffic is good The more traffic you have the more you will get. If the search engines see a lot of people go to your site then they assume it is a good site or so many people wouldn’t go. Think of restaurants. If you visit a busy restaurant you are more inclined to recommend it over the sa...

New Rules for Lead Generation #8

Wed, 02 Jun 2010 05:00:00 +0100

1st Generation of SEO (search engine optimization) The first generation of search engine optimization was merely to have the words in your web site that people were using to find your type of business. Well after everyone did that there arose a need to put in more criteria to determine what will further help the web viewers find the web site they want. Work the problem backwards Working the problem backwards is often the right approach to solve many problems and it is true here as well. Let...

New Rules for Lead Generation #7

Sun, 30 May 2010 05:00:00 +0100

Before a web site can convert a browser into an interested prospect or a customer it needs to be found when the prospect searches on line through one of the search engines... What does a web site need to be picked up by the search engines? A picture tells a thousand words but...... A picture may tell a thousand words and pictures are essential to capture viewers attention and to communicate your message BUT the search engines don’t see pictures very well or at all. they only see wor...

New Rules for Lead Generation #6

Tue, 25 May 2010 05:00:00 +0100

Here are a couple of thoughts on how to incorporate or not to incorporate elements of from broadcast media into your web site. Namely the Audio feature form radio and the video component from television Audio is strictly optional Sound is NOT a good idea. Many people look at web sites at work and no one wants to broadcast that they are playing hooky in the office, even the boss! Video Video is a great way to show you and your work. It helps people get to know you and see if they will h...

New Rules for Lead Generation #5

Sun, 09 May 2010 05:00:00 +0100

Relationship marketing

The important thing to keep in mind is that people are building a relationship with you and your business on line. Give them information so they feel comfortable and confident to do business with you. That means let them know your charitable contributions and civic involvement too. They want to know you are a pillar of the community and will be here for them after the sale.

Information Gathering

People use the web to get information. In a...

New Rules for Lead Generation #4

Sun, 02 May 2010 05:00:00 +0100

What does a web site need to have to convert a visitor into a lead?

A web site first must portray what a business does with excellent images, headlines and text. You have 3 seconds to capture the web browsers attention before they leave for another website. Most websites need a portfolio of great pictures to display what they do or what they have to sell. Think of the portfolio as a store’s display window or a portfolio of photographs that could be seen in a magazine or brochure.

New Rules for Lead Generation #3

Tue, 27 Apr 2010 05:00:00 +0100

Guarantees!

Everyone has often asked for guarantees in marketing and advertising and finally there are now 2 guarantees. If a business doesn’t have a website that converts visitors into leads then that business is guaranteed to be out of business. They will not be able to survive on repeat customers and without a good web site referrals will even fall away. If a web site does not come up in the first page on the search engines then that business won’t get any new business except from th...

New Rules for Lead Generation #2

Tue, 20 Apr 2010 05:00:00 +0100

The times they are a changin’

Consumer purchasing behavior has changed and with it so has everything else!

When an American consumer wants to buy something they go online and research it through manufacture, retail and contractor web sites. They check reviews and will look at the web sites that give them information in general and details in specific. They no longer need to wait for the newspaper or listen to radio or watch TV to find out what’s on sale or for sale.

...

New Rules for Lead Generation #1

Mon, 15 Feb 2010 06:00:00 +0100

The times they are a changin’
Consumer purchasing behavior has changed and with it so has everything else! When an American consumer wants to buy something they go online and research it through manufacture, retail and contractor web sites. They check reviews and will look at the web sites that give them information in general and details in specific. They no longer need to wait for the newspaper or listen to radio or watch TV to find out what’s on sale or for sale. When they go to stores the...

Cave Communications Company president, Jerry Cave announces today that they will operate as a ...

Sun, 20 Sep 2009 05:00:00 +0100

For Immediate Release

Cave Communications Company president, Jerry Cave announces today that they will operate as a completely Internet publishing and marketing company. They will suspend publishing the printed version Washington Home & Garden Magazine indefinitely but the online edition will continue to be available at www.whgmag.com which is reaching an even larger audience than the printed editions. Cave noted that, “the Internet is a much more efficient way to ...

The Social Media Revolution Video

Sun, 06 Sep 2009 05:00:00 +0100

HOW THE INTERNET CHANGED THE BUYING PROCESS

Sun, 05 Apr 2009 05:00:00 +0100

Consumers today research their purchases online before they buy, especially in the well-educated, connected and affluent suburbs of the Washington area.

Buyers want information. They want it anonymously, conveniently and quick -

Not driving around and calling - online.

This requires changes in your marketing-the biggest in years. Time was, your print ads could get you calls. Now it gets people to your website.

Your site must load quickly, be informative, and be easy t...

YOU NEED A GREAT WEBSITE YESTERDAY!

Sun, 05 Apr 2009 05:00:00 +0100

Three reasons to make a website an essential part of your company infrastructure:

1) Consumers with purchase intent always do their research.

The best customers are affluent, educated, busy homeowners who will trust and buy from companies who have demonstrated credibility through a strong website. The greater DC area is the #2 Internet market in the U.S.

Traffic is bad. Time is invaluable. At the same time, we are #1 in education, and smart people always research before they b...